CAMBRIDGE RESEARCH specializes in qualitative and opportunity assessment research. Dale Longfellow, President, has over 30 years of market research experience across numerous markets. Clients include many Fortune 500, mid-sized and start-up companies, as well as advertising and government agencies.
Since 1993 CAMBRIDGE has been a leader in linking qualitative research to the strategic decision making process. Our proprietary studies define a market segment's range of beliefs and perceptions about products and services. We then identify opportunites for clients to use this information to effectively position their offerings. Using a range of creative methodolgies, our goal is to provide clients with actionable information that maximizes their market research investment.
We design an appropriate methodology, recruit study participants, devise moderator's guides and written exercises, and handle every aspect of the research process. Clients then receive a clear and concise summary of the research findings with appropriate recommendations.